For over 40 years, Michael Jackson dominated every
medium in which his music was featured. From his early days in the Jackson 5,
throughout his solo career and right up to his death, he was front and center
across radio, television and, later, online.
As he came out of “retirement” and his
record-setting fifty nights at AEG’s O2 Arena in London this Summer, all media
began ramping up their coverage of the impending event. Television news and entertainment programs
relentlessly covered the story, questioning his ability to go the distance, to
reclaim his title as he King of Pop, to erase all the doubts, to break the
single-venue box office record. It made for great ratings and became the new
spectator sport.
Radio increased rotation of his many hits,
custom digital radio services such as Pandora and Slacker offered up Michael
Jackson-influenced custom stations.
Upon his untimely death, all stops were
pulled. It was all Michael, all the time. CNN, MTV, ABC, BBC and TMZ, Michael was
bigger than ever! Not since Diana’s death had the world come together to grieve
like this. There were global vigils, specials and in-depth analyses into how it
happened. Radio play jumped almost 2000%.
As reported by CultOfMac, Jackson
sold a record 2.6 million digital downloads in just one week, according to preliminary sales
numbers from Nielsen SoundScan.
These
sales make Jackson the first artist to sell more than one million digital songs
in one week.
The week before his death, Jackson sold 48,000 songs, illustrating
how big a jump this week’s numbers are.
Jackson’s
records are dominating the charts. Six of his albums are in the top 10 Top
Digital Albums chart, a record, and 25 of his singles are in the top 75 Hot
Digital Songs.
But Michael was always the focus of attention since
his career began. On radio, the Jackson 5 had 10 hit singles including “I Want
You Back” and “ABC”. Michael released over 60 solo singles.
Over the years, broadcast Television was very good
to Michael, and Michael was good for television ratings. The New York Daily
News chose these 10 memorable Jackson TV appearances:
1. Jackson 5 on "The Ed Sullivan Show"
(1969): The Motown group appeared regularly on the variety show, but during a
1969 visit, Sullivan presented the Jackson 5 with their
first single, "I Want You Back," which knocked B.J. Thomas’
"Raindrops Keep Falling on my Head" from the number one spot.
2. "The Jackson 5ive" (1971): The
Saturday morning cartoon featured animated versions of the group, though the
boys themselves weren’t involved with show.
3. "The Jacksons" (1976): Each 30-minute
show included celebrity guests, singing, dancing and comedy sketches. It was
the first TV series to feature an African American family.
4. "Motown 25: Yesterday, Today, Forever"
(1983): During a performance of "Billie Jean," Jackson stopped the
show with the debut of his now infamous moonwalk. The performance earned the
pop-star an Emmy nomination.
5. Premiere of the "Thriller" music video
(1983): At the time it was made, the $500,000 13-minute music video was the
most expensive video ever. It won a Grammy for Best Video in 1985.
6. Super Bowl
XXVII (1993): Jackson performed a medley of "Jam,"
"Billie Jean" and "Black or White," and was later joined by
3,500 local Los Angeles
children singing "Heal the World."
7. Oprah Winfrey interview
(1993): In his first interview since 1979, Jackson sat down with Oprah for a
90-minute live one-on-one, in which he denied bleaching his skin and revealed
he suffered from vitiligo. ABC estimated that on that night, more than 55% of
the televisions in use were tuned to the interview. ABC estimated 62.3 million
people watched all or part of the sit-down.
8. "Primetime Live" interview with Diane Sawyer (1995):
Appearing with wife Lisa Marie Presley, it was his first interview after first
being accused of sexual abuse. The interview was watched by 60 million people.
9. 1994 MTV Video Music Awards: Jackson and
then-wife Lisa Marie Presley walked onstage hand-in-hand before he proclaimed,
"And just think, nobody thought this would last. Then they kissed.
10. "Living with Michael Jackson" (2003):
The documentary, which was filmed over a period of 8 months and hosted by Martin Bashir, has been
fingered as one of the contributing factors that led to his child molestation
trial, because of certain revelations about his relationships with several
children, whom he admitted slept in the bed with him. ABC paid reportedly paid
upwards of $5 million to air the documentary.
While the historical truth is that MTV resisted
playing Michael Jackson’s videos, once they were onboard, it was the perfect
marriage. Billy Jean, Beat It, Thriller and Bad drove MTV’s ratings through the
roof and represented the “golden years” for MTV.
All media have thrived through their association
with Michael Jackson. It has been a win-win partnership from the beginning.
With the current resurgence, it will continue on for the foreseeable future.
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