We’re not ones to blow our own trumpet – honest! - but thought you might like to know about a big change due to take place from next January.
For the first time since its creation in 2000, MidemNet will be integrated into MIDEM as a whole. As such, full MidemNet access will for the first time be included in the MIDEM registration fee.
MidemNet will as such run from January 23-27; and MIDEM, January 24-27, 2010. MidemNet’s digital conference programme will extend throughout MIDEM; and on the showfloor, a new “MidemNet Lab” will showcase a selection of 15 of the most innovative and creative digital music companies, chosen by a network of industry thought-leaders.
The new area will also host a “MidemNet Academy”, with a series of digital education workshops covering subjects from “An introduction to digital marketing” to “How to market your artist on Twitter?”
In short, all things digital will be fully integrated within the world’s music market. Just as they should be! More on www.midem.com.
I'm personally exited that, with these changes, Midem is acknowledging that digital has become an essential and integrated part of the entire music industry.
The fear, of course, is that we'll loose the intimacy of the smaller conference. But hopefully you can see from above that the Midem team is determined to not let that happen. And I'll also share without asking permission that other components that I've heard are in the planning stages have the same goal.
Summer is just starting, and yet I'm already looking forward to seeing all of you next year in Cannes.
Posted by: Bruce Houghton | June 14, 2009 at 13:37